I have no interest in becoming a slick and manipulative business. If our message of reclaiming our true nature through placing our human consciousness (ego identity) in the service of our unconditionally loving nature (spiritual identity) has any merit at all then we must embody that message in every facet of our business. The animating force of our service is unconditional love. Our goal is to demonstrate through our actions and our teachings that unconditional love is the means by which human beings can come to the fullest realization of their human/spiritual potential.
In the universe all things seek only to multiply themselves so the question we must keep top of mind is what are we multiplying by our actions...love or fear, abundance or scarcity? We must always remember that we are the servants of something greater than ourselves and the nature of that power is unconditional love. This is the road that leads to peace, abundance and a life of genuine connection. This is the message we were born to live, to the best of our ability, one day at a time.